Who stands
behind the work.

Co-founder of LuminaSoft and founder of Gênesis Work Company, a Strategic Marketing agency powered by AI. A strategist and builder of growth systems at the intersection of marketing, technology, and artificial intelligence. Designs sales funnels, CRM, automations, and acquisition strategies.

Background in IT with specializations in Systems Analysis and Database Management, plus deep work in Performance Marketing, Growth Hacking, Marketing Analytics, and UX. Ambassador for SellFlux and AI Coders Academy, and partner of Nuvemshop. Has generated over R$500K in 40 days for clients and R$69K from automations alone, with zero paid traffic.

A black belt in jiu-jitsu, he brings the discipline of sport into business: consistency, continuous evolution, and a long-term mindset. His philosophy: "your data is worth your decisions".

Co-founder of LuminaSoft. Senior Software Architect with a track record across development, systems architecture, games, QA, and technical leadership. Focused on building scalable, performant, secure applications prepared for the AI era.

Coding since age 14, holds a degree in Electrical Engineering and is pursuing Software Engineering. Worked at Oi (STC platform, Delphi → C++ migration), TIM (customer registry), Grupo Loyalty (casino games), and SEGA Corporation in Japan (development and QA on Sonic Superstars). Deep stack in C++, Python, Java, JavaScript, PHP, and Go, plus Django, FastAPI, Spring Boot, NestJS, and Next.js.

Believes in well-architected systems, data over opinion, security by default, and performance from day one. For him, good software must be clear, sustainable, secure, and useful for the people who will actually use it.